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Optimize Your Site – Help Google Understand Your Site
Optimize Your Site – Very Simple Tool
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I’m cutting back on advertising
“A man who stops advertising to save money is like a man who stops the clock to save time.” Henry Ford defending his marketing budget during the Depression.
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Google Maps Takes Users To The Highest Mountain Peaks In The World
Google Maps offered users breathtaking views of the world’s highest mountain peaks today with the launch of 360-degree images from Aconcagua in South America, Mount Kilimanjaro in Africa, Mount Elbrus...
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The Most Common Problems With Local Business Listings
Two weeks ago, Greg Sterling and I published “YQ,” a study on the state of location data for Yext, where we discovered (surprise!) that the state of business location data on the Web is pretty messy....
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Small Business Tips to Foster Innovation
Small Business Tips to Foster Innovation 1. Hire diverse talent The first step toward creating an innovative culture is to have the right employees in the fold. In addition to workers who are...
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The Difference In Keyword Research For SEO vs. PPC
Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This...
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No-Cost Ways to Increase Your Sales This Year
It’s time to make sure that 2012 is a better year for sales than the past year. But don’t expend a ton of resources for overhauling your sales operations just yet. There are many sales-boosting...
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Why Startups Should Take A Big Brand Approach to Marketing
Why Startups Should Take A Big Brand Approach to Marketing Branding and Marketing
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Why Consultative Selling Doesn’t Work
Why Consultative Selling Doesn’t Work Forget becoming a trusted adviser. Customers want a manager not a consultant. For decades, sales pundits have been advising companies to practice a “consultative”...
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YP is #2 Company in U.S. Mobile Ad Revenue in 2012
YP recently shared some exciting news: the company was the second largest in the U.S. mobile advertising industry in 2012, with more than $350 million in advertising revenue attributable to mobile,...
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The Psychology of Language: Why Are Some Words More Persuasive Than Others?
What’s actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the...
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Report: Microsoft and Yahoo Steal This Much of Google’s Search Engine Market...
By James Flaherty | April 14, 2013 comScore (NASDAQ:SCOR) came out with its monthly search engine rankings on Friday, and there was some encouraging news for Microsoft (NASDAQ:MSFT) and Yahoo...
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Google Said to Offer Search Page Change to Settle Probe
Google Inc. (GOOG), operator of the world’s largest Internet search engine, offered to change how it operates in a bid to settle a three-year European Union antitrust investigation into whether it...
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Google Search Safer Than Bing: Study Reveals Bing Results Deliver 5 Times...
By Ryan W. Neal | April 12 2013 2:17 PM A new Microsoft ad campaign claims that more people prefer Bing search results to Google’s in a blind test. Maybe those people enjoy computer viruses. A study...
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The Evalution and Future of Local Search
When you search the internet for information, the first thing that you look into is the search listings. What do you see there? You can see a lot of listings from sources that are in your locality....
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How to Create Word of Mouth Magic
I had an amazing experience the other day, so amazing that I just had to share it with you. I received, in the mail, a big gift-wrapped pink-box. Inside the box was a pink salad bowl, a VIP membership...
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Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And...
Bing Ads has made several announcements about upcoming feature updates over the past few weeks (see below in Related Articles), and they’ve made another today. Soon, the Ad Preview Tool will get a new...
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Finally, The Best Times To Cold Call Revealed
Dr James Oldroyd, a Professor at Sung Kyun Kwan Graduate School of Business conducted a study in 2007 with the Kellogg School of Management to study cold calling success and came up with some...
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How to Get Everything You Want. Seriously
You’d like to be successful in everything you do, of course. Here’s how to make it happen. Getting what you want in your career and in life isn’t as difficult as it may seem. I mean it. I’ve been very...
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